Review of Promotional Materials

For one of the professional practice assignments, we had to select five different items that we thought were successful pieces of promotional material, as well as ones that simply caught our attention. We then had to make reviews about each one, explaining how and why we chose the selected items.


Tara Adams

1) I was attracted to the high level of detail in this item.

2) I think the purpose of the promotional item is to be sold as individual prints - either in person or online.

3) This item has a certain degree of longevity.

4) The item is black and white and illustrated with a high level of detail, which is appealing as it draws your eye around the illustration, while retaining a good white balance. I don't think the illustrator tried to portray a message with the item.



Ben Campbell - B.A.C. Illustration

1) I was attracted to the bold monochromatic style, as well as the detailed texture work throughout.

2) I think the purpose of the promotional item is to be sold as individual prints - either in person or online.

3) This item has a large degree of longevity.

4) The item is black and white and illustrated with a high level of texture and detail, which is striking and gives a sense of how much time and attention was put into it. The illustrator tried to portray a message of not worrying about the future, but seizing the day instead, with the item.



Emily Rogers - Lady Gloom

1) I was attracted to the uniqueness of the item, as well as its unique and alluring patternwork.

2) I think the purpose of the promotional item is to be sold on Etsy, or be sent to clients.

3) This item has a very large degree of longevity.

4) The item is black and white and adorned with complex and symmetrical illustrated patterns, which is aesthetically interesting and demonstrates skill. The illustrator tried to portray a message of being unique, with the item.



Asillu

1) I was attracted to the clean use of digital colour and smaller size of this item.

2) I think the purpose of the promotional item is to be sold as individual prints - either in person or online, or be sent as an example to clients.

3) This item has a small degree of longevity.

4) The item is brightly coloured and the illustration is crisp, which shows a confidence in the production of the item. I don't think the illustrator tried to portray a message with the item.



Keri Green

1) I was attracted to the soft and bright colours of the item, boasting a striking visual style.

2) I think the purpose of the promotional item is to be put on a wall or be used to advertise and direct traffic to sites.

3) This item has a small degree of longevity.

4) The item is multi-coloured with soft textures and lends itself to a friendly atmosphere, which makes the viewer feel happy and safe. The illustrator tried to portray a message of having fun, with the item.



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